INNOVV C1, C2 & SJ1000, SJ4000

Techmoan found the SJ1000 and SJ 4000 action cameras, reviewed them and has introduced them to many people so they are now very well known.

OK, let’s say a new distributor would like to sell INNOVV C1, C2 & SJ1000, SJ4000. He makes some inquiries and reaches over 20 contacts and they all said they make the SJ1000 & SJ4000. He gets very confused, So who is the real manufacturer?

Like other non-brand products made in China, you won’t find any manufacturers information on the product or the packaging and that seems like a man who is not willing to tell people he is the father of the son.

It is unbelievable, but why? Below are the reasons:

1. The products are very likely to be copies and hiding contact info is to avoid legal troubles.
2. Their sales rely on trading companies who do not want people get factory price from manufacturers instead of them.

Now the manufacturer knows their products have been well discussed by people and I believe they would like to stand in front of their products and tell people who they are, in the way that INNOVV are doing.  To do this it is critical...

1.  They are willing and have confidence to create the original design instead of clone?
2. They are willing to take risk of sales decline if the trading companies betray them. 

In China, making a product similar to other big brands and selling with non-brand is easy and has low cost. when they consider the risks and return of investment in creating a new brand, design and develop a product from the initial idea, what INNOVV is doing would be stupid, they are thinking how fast to make money, instead of creates long term value for the business and for their customers with a trustable brand value. 

That is the different between the INNOVV C1, C2 and SJ1000, SJ4000. 

Ienovo, Innovv, INNOVV

We have revised the logo for Innovv because of some comments made on Techmoan’s review on YouTube.

I created the word of INNOVV, it is from innovate, and I like it because it is simple and inspirit to innovate, to explore everyday. There was no intention to mislead or confuse it with another well known brand. But after seeing the above, the designer gave me the new design below in minutes and I approved it without any hesitation because it best presents what it will be.

I started to hear from people the design is close to Ienovo after people saw the logo on the product, but I did not care it so much because two logos have different letters and I like it so much till I saw the above comments that mentioned the copy.

I hate any copies include someone copied the C1. I don’t like the idea that people may think I tried to copy a brand name so below is the new logo.

The new logo is all capitals and bold, looks more trustable and people do not need to change case when typing. It keeps it simple.

BTW, it may be interesting to learn why I created the brand for my products, it was because of comments made by the founder of Ienovo. He mentioned in a speech that when he and others started to sell computers to customers, the competition was very hard, all computers from him and his competitors were same, the customers could not find the difference, so he created the brand and label on his computers, and spent a lot of effort on brand reputation building, in the end customers trusted the brand and he got successes in the last.

Ienovo is known worldwide, INNOVV is on the way to that goal.